Hello and welcome to my world. I'm Joseph Harbans, but in the creative sphere, I go by JOEYSEYE. My journey began under the warm Caribbean sun of Trinidad & Tobago, as the youngest of five children. When I was just two years old, my family and I set sail for a new life in Toronto, Ontario. This blend of vibrant Trinidadian roots and the diverse Canadian culture has shaped who I am and deeply influences my creative work.

I'm a proud graduate of the University of Toronto, where I pursued English Studies. It was here, amidst the world of words and narratives, that I discovered my true passion for storytelling and its powerful connection to human emotions.

In my professional life, I've cultivated a diverse and vibrant skill set, much like a kaleidoscope, constantly shifting and revealing new patterns and perspectives. My journey began with a deep commitment to mastering key areas such as creative direction, graphic design, and web design, coupled with a nuanced understanding of advertising management across various major platforms. But my skills don't stop there; they extend into digital marketing, brand building, image creation, art direction, and the intricate art of post-production photography. Each discipline I've embraced adds a unique layer to my expertise, enabling me to offer a holistic and innovative approach to every project. This rich tapestry of skills ensures that I can deliver results that are not just effective but also profoundly impactful, resonating with audiences in meaningful ways.

Yet, the essence of my professional ethos lies in the belief that growth and exploration are non-negotiable. I'm constantly drawn to uncharted territories, driven by an insatiable curiosity and a relentless desire to challenge myself. This journey of exploration has led me to delve into the realms of video production, animation, and styling. While these may not be my initial areas of expertise, they have kindled a unique passion in me, pushing me to broaden my horizons and embrace new challenges. It's this continuous pursuit of knowledge and adaptability that keeps me at the cutting edge of creativity. I'm committed to staying agile and responsive, ready to adapt and thrive in the dynamic and ever-evolving landscape of the creative industry. This dedication to perpetual learning and innovation is not just a professional strategy but a personal creed, guiding me to new heights of creative excellence and discovery.

My career path, far from traditional, has been a mosaic of enriching experiences that have shaped my professional ethos. Starting in high school, where I first stepped into the retail world by selling shoes, I learned the fundamentals of communication and customer engagement. Those early days were not just about transactions; they were a deep dive into understanding and responding to customer needs with empathy and insight. This journey continued through my university years, where selling cell phones became more than just a job - it was an exercise in relationship building, problem-solving, and adapting to the dynamic needs of customers. These roles, which may seem modest at first glance, were instrumental in shaping my skills in communication and business. They taught me the invaluable art of forging genuine connections, the significance of listening attentively, and the ability to articulate complex ideas simply and engagingly. This foundation of understanding people and effectively communicating has been a cornerstone of my career, especially in fields where connecting with diverse clients and audiences is paramount. These early experiences instilled in me the principles of effective communication and authentic engagement, which are the driving forces behind every successful project and collaboration in my professional life.

I've been fortunate to collaborate with nearly 300 businesses and brands, learning and growing with each partnership. While working with renowned names like Nike, Puma, and the City of Toronto has been exhilarating, my heart truly lies in nurturing small and medium-sized businesses. There's something incredibly fulfilling about helping these enterprises blossom and watching their unique stories unfold.

Beyond my professional abilities, I cherish the deep and diverse network I've built across Toronto, Canada, and North America. It's a community that's grown from mutual respect, shared passions, and the joy of collaboration.

As I continue on this journey, I'm driven by a simple but powerful belief: our stories are what bind us, and through creative expression, we can illuminate the unique essence of every brand and individual. Let's connect and craft narratives that resonate, inspire, and transform. Welcome to my world, where every project is a new adventure, and every brand's story is waiting to be told.

I'm Joseph Harbans, JOEYSEYE, and my journey is a testament to the power of passion, resilience, and the relentless pursuit of creativity and freedom.